Search engines put human users in control of how they research, learn, and buy – and there lies the opportunity and the challenge. Make yourself a relevant, informative source for searchers, and potential customers will quickly come to trust you (maybe even love you). Mismanage your SEO and you become an irritant, or worse, invisible.
Your audience is weighing up customer experience when they choose whether to become your customers, Whether in-store, on the phone, or online, customer expectations are high. But on digital channels where you can’t offer personal service, how do you ensure the platform you build isn’t just functional, but experiential?