Malouf Medical Pty Ltd
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Did you know there are 3x more email accounts than Facebook & Twitter accounts combined? Or that you are 6x more likely to get a click-through from email than on Twitter?
Our research shows email has the highest ROI of any marketing channel available and you’re probably keen to start using it to drive sales and revenue for your business.
But how exactly do you get started? What are the steps you need to take to get up and running with email and ensure your campaigns are a success?
We’ll talk you through the process of getting started with email marketing to help ensure your first campaign is a success.
It can be tempting to simply sign up for an email marketing tool like mailchimp and start sending your first campaign.
But before jumping in head first, it’s worth taking a minute to think about your goals and what you really want to achieve with email, as that will dictate the type of campaigns you send, who you target, the content you include, and how you measure success.
Email should be an important component of every digital marketing plan because of its effectiveness in driving conversions and building brand loyalty.
The key to establishing the correct goals for your email marketing initiative is to align them with your company’s wider marketing goals & KPIs. Is the goal to drive new signups for your product? New leads for your sales team? More attendees for your event? More donations for your cause?
To help you identify what your goals should be, talk to us about how you customers can benefit from email marketing:
Now that you have established your goals and what you want to achieve from email marketing, it’s time to build your email list so you can start sending campaigns that those goals.
There are a couple of different ways you can build your email list, but the right method for each campaign really depends on the goals you establish.
Select the type of campaigns you want to send
There are a number of different types of email campaigns you can send to subscribers, and the type you choose really depends on the goals you have established.
Let’s take a look at the different types of campaigns and how they can help you achieve your email marketing goals.
Create your first campaign
Now that you’ve decided on your goals, built a bit of an audience and selected the type of campaign you’re going to send, it’s time to start building your email.
Email tools from Gecko Media make it incredibly easy to create beautiful email marketing campaigns, but there are some fundamentals that you should know to make sure you get the best results from each campaign. Gecko Media will walkthrough this before launching your first campaign.
Measure your results
With your first email out the door and starting to get opened and clicked by your subscribers, you’ll be able to start tracking the success of your campaign.
There are two places through which you can track the success of your email marketing campaigns: Your email marketing tool (such as Mailchimp) and your website analytics tool (such as Google Analytics).
The reports section of your email marketing tool is the place to go to understand how people interacted with your email campaigns.
For Gecko Media clients, there are a number of reports that can help you do this, but the most commonly used is the snapshot report.
Email marketing is a powerful driver of sales & revenue for your business, and has a greater reach and return on investment than any other channel available to marketers today.
Gecko Media makes it simple to manage your email marketing campaign, and it’ll drive unparalleled results for your business.
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