Mobile App Design
Creating engaging mobile app experiences
through user-focused design.
We work with great companies of all sizes
The pain of an underperforming website
Your website represents your brand. And a site that’s slow, unreliable, or hard to use is a website that customers and prospects will avoid. Internal teams also suffer when small website changes are agonizingly slow, and big changes are out of the question.
Yet starting a web development project feels daunting, so businesses often feel stuck with the status quo, risking missed opportunities and competitive disadvantage.
Gecko Media builds high-performing sites across a wide range of industries. We’ve overcome all kinds of challenges for our clients, helping achieve some exceptional results in the process.
Designing for the user
Downloading a mobile app is a commitment. If consumers are going to find your app and integrate it into their routine, the experience must keep them coming back. That starts and ends with the user:
Listen to the user
Your app design agency should be invested in understanding the needs of users, and how your app might meet those needs. Otherwise, there’s no reason to believe people will use it.
Design for user needs
Naturally, you want your app to look good. But great app design never complicates things; it gets out of the way and lets users do what they need to do.
Test with real users
You never really know until you test. Once your agency thinks they have everything just right, they should be letting users go hands-on with the product and prove them wrong. This feedback is key for designing an app that actually understands its audience.
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Our App Design process
Our approach to app design is creative, strategic, and focused on the user. From start to finish, our team is a partner for better digital experiences that are informed by research and careful testing.
Discovery + Strategy
We start with you: stakeholder interviews help us understand your plans for the app and the problems you want to solve. We conduct extensive audience research, identifying user needs and pain points.
In addition, our team combs the app landscape, identifying trends, best practices, and notable successes. We examine how other apps are solving your users’ problems, and how yours can differentiate itself from the pack.
Supported by a foundation of client and audience insights, our UX team builds out personas and user journeys – research-based tools that break down who will be using your app and how. Clear task flows help define exactly what features are required to support users across their user journeys.
An app map charts out the experience, screen by screen, through the use of wireframes. These help you visualize the layout and understand key user interactions.
IA, Design + Copywriting
We’re an end-to-end website development agency, so we are more than capable of handling your digital strategy, information architecture, website design, and content creation.
We begin planning early for the features we know the site will need, so that we can scope development appropriately. And we architect and design the website with an understanding of the unique capabilities of the platform the site will be built on.
User testing is an essential proving point for our team. Representatives of key user groups go hands-on with prototypes and beta versions from an early stage, and we note their behavior and collect their feedback throughout. We leverage this information to hone the experience and optimize the product.
We begin visual design with an exploratory phase – we share inspiration and get a sense for what moves you and what doesn’t. Then, our design team goes to work crafting an on-brand visual identity for your app.
In designing the interface, we plan for the difference between user expectations on iOS and Android, while ensuring the overall experience remains consistent. We believe that beauty and functionality should never be at odds. We know when to add design flourishes – and when to get out of the user’s way.
Deployment + Post Launch
Once we get approval on UX and UI mockups, your app enters development – another area of expertise of ours, and the final phase before launch. [link to App Development page]
Finally, your app is in the store – but the work isn’t finished. After assisting with launch, our team is ready to support your app with marketing across major channels and dedicated technical support.
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We work with great companies of all sizes
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